It’s where I call local businesses and ask them why I should give them my money versus their competitors. (I did this last with pizzerias and the results were equally appalling.) As someone who has spent years studying the art of persuasion, I’m shocked by the lackluster responses I received when calling fitness clubs and […]
ANNOUNCING “Sales-Pitch Smackdown #2!” Read More »
My latest book—Cashvertising Online https://tinyurl.com/CashvOnline reveals research showing that mid-roll ads have the highest completion rates of all video ad placements based on extensive studies of ads in multiple industries. In other words, if you want your ad to be seen from start to finish, you should place it in the middle of a video. According to
DO YOU USE VIDEO to advertise your products and services? Read More »
And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can process an image in as little as 13 milliseconds. This is 60,000 times faster than text, as stated in research by 3M Corporation.Research published in the Journal of Marketing revealed that visual
FACT! Humans are visual creatures Read More »
“Huh?” A recent study by Northwestern University found that people are more likely to buy a product with a rating between 4.2 and 4.5 stars than a product with a perfect 5.0 rating. Interesting, right? The study also found that people are more likely to read negative reviews than positive reviews, and they’re more likely
FACT: It’s positive to be a little negative! Read More »
Hi gang… In my seminars I often say, “People don’t buy in reality until you first cause them to buy in their minds.” In other words, if they can’t envision a successful purchase and use of your product in their heads, they’ll never move their body (hand) to the point of pulling out their wallet or
Capture their Brains by Installing Mental Movies Read More »
Fact is, In the world of advertising, evoking high-arousal emotions is a powerful strategy for engaging your audience. The ability to make your prospects FEEL things, rather than just THINK about them, can transform your ad into a viral sensation. Check out these three tremendously compelling examples that have captivated audiences worldwide. Example 1: “The
OMG! GROSS! WTH! OUCH! PLEASE STOP! Read More »
Have you ever found yourself paralyzed by the endless choices and options available to you, unable to make a decision or take action? If so, you may be experiencing a phenomenon known as “Action Paralysis.” This consumer psychology principle can make it difficult for individuals to make decisions or take action due to an overwhelming
“ARGH! I Just Can’t Decide!” Read More »
