Remember… you’re an exterminator and he’s trying to steal your customers. (Re-read the last paragraph of my last post to get up to speed.) So
YOU’RE BACK! Great. So let’s continue our discussion of the Inoculation Principle and really sink the hypodermic needle into our competition.
As the last step in the inoculation process, I would encourage you, my customer, to really think about what I just explained, about how some
STUDIES SHOW: Reversed Text (White Type on a Black or Dark Background) Is a Readership & Comprehension Crusher!
Hello gang… Today, I’d like to discuss READABILITY and why you should avoid using reversed text (white type on a black or dark background). I discuss this
My latest book—Cashvertising Online https://tinyurl.com/CashvOnline reveals research showing that mid-roll ads have the highest completion rates of all video ad placements based on extensive studies of ads