Remember… you’re an exterminator and he’s trying to steal your customers. (Re-read the last paragraph of my last post to get up to speed.) So

As the last step in the inoculation process, I would encourage you, my customer, to really think about what I just explained, about how some

Colorful BUTTONS are more effective than LINKS in motivating people to take action, according to several studies performed on exactly this topic. I discuss this finding

Are you blending in with the crowds of mediocrity in your industry?Do you give ZERO reasons to prefer you over your competition? If so, it’s time to

As the author of Cashvertising, I’ve spent a lot of time studying the way the human brain responds to buying decisions. And one thing I’ve learned

Try *RAISING* your prices.“WHAT, Drew?!”It’s counter-intuitive, right?But that’s exactly what happened with some of the biggest marketers on the planet.Fact is, the psychology of pricing is a

Are you virtually indistinguishable from your competition? STOP! From this day forward, it’s important to be “tremendously specific” when describing your products or services. It’s

Hello gang… Today, I’d like to discuss READABILITY and why you should avoid using reversed text (white type on a black or dark background). I discuss this

It’s where I call local businesses and ask them why I should give them my money versus their competitors. (I did this last with pizzerias

My latest book—Cashvertising Online https://tinyurl.com/CashvOnline reveals research showing that mid-roll ads have the highest completion rates of all video ad placements based on extensive studies of ads

And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can

“Huh?” A recent study by Northwestern University found that people are more likely to buy a product with a rating between 4.2 and 4.5 stars