DREW'S BLOG

NEED MORE CLICKS?

Colorful BUTTONS are more effective than LINKS in motivating people to take action, according to several studies performed on exactly this topic. I discuss this finding

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STOP BLENDING IN!

Are you blending in with the crowds of mediocrity in your industry?Do you give ZERO reasons to prefer you over your competition? If so, it’s time to

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CRUMMY SALES?

Try *RAISING* your prices.“WHAT, Drew?!”It’s counter-intuitive, right?But that’s exactly what happened with some of the biggest marketers on the planet.Fact is, the psychology of pricing is a

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Are you BLENDING in?

Are you virtually indistinguishable from your competition? STOP! From this day forward, it’s important to be “tremendously specific” when describing your products or services. It’s

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