And research shows that visual information is processed dramatically faster than text.
According to a study conducted by the Massachusetts Institute of Technology, the human brain can process an image in as little as 13 milliseconds. This is 60,000 times faster than text, as stated in research by 3M Corporation.
Research published in the Journal of Marketing revealed that visual cues have a significant impact on consumer behavior. Visuals can influence perceptions of product quality, trustworthiness, and value. In fact, the study found that visual cues were more influential than textual information in shaping consumers’ attitudes towards a product. You might want to spend a little more time choosing your imagery and not resorting to generic stock photos that actually look stock. (You know the ones I mean: the generic office workers with the perfect teeth, hair and clothing… all thrilled to be jammed into the conference room together.)
FACT! Visuals boost memory retention. A study conducted by the University of Iowa found that participants who saw images while learning new information had better memory recall than those who only saw text. This is because the brain processes visual information in a different way than it processes text, leading to better memory retention.
How can you use this info to your advantage? First, it’s essential to incorporate high-quality visuals in your campaigns. Images and videos should be relevant to your brand and visually appealing. Show products in use… always… not just static photos. Show people interacting with your products and services. (That’s the human element that’s so powerful.) Second, always load your social media with visuals as they’re primarily visual platforms. It’s the easiest way to increase engagement. (I share lots of specific info about this in Cashvertising Online: https://tinyurl.com/CashvOnline
Infographics are another effective visual tool. They’re great for presenting complex information in an easy-to-understand way. People love quick chunks of info. In fact, research by the University of Massachusetts found that infographics are shared and liked on social media three times more than any other type of content, making them an excellent way to generate engagement and drive traffic to a brand’s website.
WRAP UP: Visuals are processed far faster than text, making it a powerful tool in marketing campaigns. Visual cues influence perceptions of product quality, trustworthiness, and value, and enhance memory retention. Incorporating high-quality visuals into your campaigns… using visuals on social media… and creating infographics are just a few of the many ways in which you can leverage the power of visual information to your advantage.
Learn more in Cashvertising Online, available for pre-sales on Amazon: https://tinyurl.com/CashvOnline