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FACT! Humans are visual creatures

And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can process an image in as little as 13 milliseconds. This is 60,000 times faster than text, as stated in research by 3M Corporation.Research published in the Journal of Marketing revealed that visual […]

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“ARGH! I Just Can’t Decide!”

Have you ever found yourself paralyzed by the endless choices and options available to you, unable to make a decision or take action? If so, you may be experiencing a phenomenon known as “Action Paralysis.” This consumer psychology principle can make it difficult for individuals to make decisions or take action due to an overwhelming

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