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As the author of Cashvertising, I’ve spent a lot of time studying the way the human brain responds to buying decisions. And one thing I’ve learned is that our brains are hardwired to make certain types of decisions in certain ways.For example, research has shown that when faced with a buying decision, the human brain tends […]

Try *RAISING* your prices.“WHAT, Drew?!”It’s counter-intuitive, right?But that’s exactly what happened with some of the biggest marketers on the planet.Fact is, the psychology of pricing is a field in and of itself, and there’s a wealth of research on the subject.Let’s dive in and explore some key findings on price-point psychology and how it can be used

Are you virtually indistinguishable from your competition? STOP! From this day forward, it’s important to be “tremendously specific” when describing your products or services. It’s a copywriting tactic I call using “Extreme Specificity,“ and I discuss it in detail in Cashvertising, page 106. To illustrate this point, consider an experiment where I called 25 local pizza shops at

Hello gang… Today, I’d like to discuss READABILITY and why you should avoid using reversed text (white type on a black or dark background). I discuss this in my live presentations. Apparently not enough has been written about this, judging from the online design I’m seeing. To persuade your prospects, they must read your words. If your

It’s where I call local businesses and ask them why I should give them my money versus their competitors. (I did this last with pizzerias and the results were equally appalling.) As someone who has spent years studying the art of persuasion, I’m shocked by the lackluster responses I received when calling fitness clubs and

My latest book—Cashvertising Online https://tinyurl.com/CashvOnline reveals research showing that mid-roll ads have the highest completion rates of all video ad placements based on extensive studies of ads in multiple industries. In other words, if you want your ad to be seen from start to finish, you should place it in the middle of a video. According to

And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can process an image in as little as 13 milliseconds. This is 60,000 times faster than text, as stated in research by 3M Corporation.Research published in the Journal of Marketing revealed that visual

“Huh?” A recent study by Northwestern University found that people are more likely to buy a product with a rating between 4.2 and 4.5 stars than a product with a perfect 5.0 rating. Interesting, right? The study also found that people are more likely to read negative reviews than positive reviews, and they’re more likely

Hi gang… In my seminars I often say, “People don’t buy in reality until you first cause them to buy in their minds.” In other words, if they can’t envision a successful purchase and use of your product in their heads, they’ll never move their body (hand) to the point of pulling out their wallet or

Fact is, In the world of advertising, evoking high-arousal emotions is a powerful strategy for engaging your audience. The ability to make your prospects FEEL things, rather than just THINK about them, can transform your ad into a viral sensation. Check out these three tremendously compelling examples that have captivated audiences worldwide. Example 1: “The