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And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can process an image in as little as 13 milliseconds. This is 60,000 times faster than text, as stated in research by 3M Corporation.Research published in the Journal of Marketing revealed that visual […]

“Huh?” A recent study by Northwestern University found that people are more likely to buy a product with a rating between 4.2 and 4.5 stars than a product with a perfect 5.0 rating. Interesting, right? The study also found that people are more likely to read negative reviews than positive reviews, and they’re more likely

Hi gang… In my seminars I often say, “People don’t buy in reality until you first cause them to buy in their minds.” In other words, if they can’t envision a successful purchase and use of your product in their heads, they’ll never move their body (hand) to the point of pulling out their wallet or

Fact is, In the world of advertising, evoking high-arousal emotions is a powerful strategy for engaging your audience. The ability to make your prospects FEEL things, rather than just THINK about them, can transform your ad into a viral sensation. Check out these three tremendously compelling examples that have captivated audiences worldwide. Example 1: “The