Cute, maybe even funny… but does it make you WANT TO BUY THE PRODUCT… eat a Whopper… or just to talk about how clever the commercial is? There’s nothing wrong with your advertising being entertaining… as long as you don’t lose sight of the fact that it’s #1 goal is to make people WANT TO […]
Clever… but a Whopper of an Advertising Error Read More »
“Let’s just keep looking.” It sounds harmless, right? Supportive. Easygoing. Client-friendly, too. Agents say it to avoid pressure. Brokers tolerate it because activity feels like progress. But psychologically? “Just keep looking” is one of the most expensive phrases in real estate. Not because it’s rude. Because of what it does to the buyer’s brain at
Why “Just Keep Looking” Is–ARGH!–the Most Expensive Advice in Real Estate Read More »
“Argh!… my buyers can’t decide!” “They keep changing their mind.” “They seem to love my product, but they won’t commit!” Sounds familiar, right? But from a psychological standpoint, that diagnosis is wrong. Most buyers aren’t indecisive. They’re unprocessed. Let me explain… Decision-Making Isn’t One Moment. It’s a Sequence. People don’t make big financial decisions in
Why Most Buyers Aren’t Indecisive… They’re Unprocessed Read More »
Have you ever found yourself paralyzed by the endless choices and options available to you, unable to make a decision or take action? If so, you may be experiencing a phenomenon known as “Action Paralysis.” This consumer psychology principle can make it difficult for individuals to make decisions or take action due to an overwhelming
“ARGH! I Just Can’t Decide!” Read More »
