Presenting yet another example (they’re endless) of, “Hey, what a creative ad!” instead of, “Wow, I really want to eat those things!”
A good ad gets applause. A great ad creates desire for the product.
That’s the real job of advertising.
Kellanova sales data shows Pringles in a stable demand phase (+2.2% YoY conversation) with growth coming mostly from their flavor expansion: pickle (+129%), jalapeño (+92%), truffle (really!) (+46%) and vinegar (+46%).
That suggests people are buying Pringles because they want the chips… not because of a joke about getting their hand stuck in the can.