It’s where I call local businesses and ask them why I should give them my money versus their competitors. (I did this last with pizzerias and the results were equally...

My latest book—Cashvertising Online https://tinyurl.com/CashvOnline reveals research showing that mid-roll ads have the highest completion rates of all video ad placements based on extensive studies of ads in multiple industries....

And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can process an image in...

“Huh?” A recent study by Northwestern University found that people are more likely to buy a product with a rating between 4.2 and 4.5 stars than a product with a...

Hi gang… In my seminars I often say, “People don’t buy in reality until you first cause them to buy in their minds.” In other words, if they can’t envision a...

Fact is, In the world of advertising, evoking high-arousal emotions is a powerful strategy for engaging your audience. The ability to make your prospects FEEL things, rather than just THINK...