DREW'S BLOG
Presenting yet another example (they’re endless) of, “Hey, what a creative ad!” instead of, “Wow, I really want to eat those things!” A good ad gets applause. A great ad...
Cute, maybe even funny… but does it make you WANT TO BUY THE PRODUCT… eat a Whopper… or just to talk about how clever the commercial is? There’s nothing wrong...
“Let’s just keep looking.” It sounds harmless, right? Supportive. Easygoing. Client-friendly, too. Agents say it to avoid pressure. Brokers tolerate it because activity feels like progress. But psychologically? “Just keep...
“Argh!… my buyers can’t decide!” “They keep changing their mind.” “They seem to love my product, but they won’t commit!” Sounds familiar, right? But from a psychological standpoint, that diagnosis...
Remember… you’re an exterminator and he’s trying to steal your customers. (Re-read the last paragraph of my last post to get up to speed.) So Irv’s a tough competitor. But...
As the last step in the inoculation process, I would encourage you, my customer, to really think about what I just explained, about how some other exterminators operate so carelessly....