And research shows that visual information is processed dramatically faster than text.According to a study conducted by the Massachusetts Institute of Technology, the human brain can

“Huh?” A recent study by Northwestern University found that people are more likely to buy a product with a rating between 4.2 and 4.5 stars

Hi gang… In my seminars I often say, “People don’t buy in reality until you first cause them to buy in their minds.” In other words,

Fact is, In the world of advertising, evoking high-arousal emotions is a powerful strategy for engaging your audience. The ability to make your prospects FEEL