It’s true. When I teach advertising seminars around the world, I often grab a local newspaper and tear out a few ads. Then I project them on a giant screen...

There’s a simple way to tell whether an advertisement is doing its job. Listen to what people say after they see it. If they say, “Wow… that’s a really creative...

FLUSH! That’s the sound of perfectly good marketing dollars being washed away by CRAPvertising. Take a look at this ad and you’ll learn 4 proven ways to ensure that prospects...

Ugh… I pulled this postcard out of my mailbox this morning. One glance at the headline and I knew it was the perfect example of a common advertising mistake: leading...

Finally, a powerfully written ad designed to SELL, rather than cause others to “Oooo” and “Ahhhh” about its cleverness. Low budget. No gimmicks. No bad acting. Pure benefit-driven copy. Interestingly...