Writing Books: Love OR Torture?

Dear Friends:

Depending upon whom you ask, writing books is either a labor of love… or sheer torture.

Unless it’s the former–which it definitely is for me–it will seem like an endless, Sisyphean task.

For those that haven’t done it, first–if you plan to go the traditional bookstore route (versus self-publishing)–you’ll want to find yourself a good literary agent. That’s your first challenge. And it involves creating a powerful-enough QUERY LETTER to pique the interest of agents that represent your book’s genre.

If you really know your topic–which you certainly should since you’re proposing to write an entire book about it–writing the query letter is comparatively “easy.”

Attracting a good agent is not.

Assuming you’re successful… and you weren’t first discouraged by the truckloads of rejection letters–many form letters carefully crafted (or not) to soften the blow–it’s on to step 2, which is…

The next mountainous roadblock in your path: creating the exhaustively complete PROPOSAL which not only contains your overview of the book and its goals, but also your bio (easy enough)… AND an in-depth comparative and contrasting analysis of books currently on the market that could be seen as competitive with yours… AND a fully detailed marketing game plan on how YOU (not your publisher) intends to promote your book (an aspect that many author hopefuls don’t realize… it’s the author’s job to promote his/her title)… AND a fully fleshed-out table of contents… AND a complete (and beautifully polished) sample chapter or two… AND a tightly written summary of why it’s a good idea for the publisher to gamble its cash on your work versus other authors’.

When you’re done, you’ll probably have 40+ pages of tightly written proposal.

Yes… 40+ pages.

(If it’s not tightly written, scroll back to page one and apply an electric buffer to those words!)

Besides the nearly monumental task of interesting a literary agent in your idea enough to represent you, it’s the proposal that I believe stops most writers cold. Fact is, if you can’t muster the gumption to write 40 pages or more for the thing that could launch your book onto retailers’ shelves nationwide (or worldwide, for that matter–like CA$HVERTISING), then chances are you’ll never complete a 60,000-word manuscript for the book itself.

But if you do… and if your idea first sells your prospective agent on representing you… and if your agent next interests one (or more) publishers in investing in your writing career, you might be fortunate enough to get wonderfully generous emails and reviews from happy readers around the world.

I don’t know Robert S. Hill, but his review of CA$HVERTISING recently posted on Amazon.com–like all the fabulous reviews that readers submitted for which I’m so grateful–couldn’t have been any more kind or generous. And it’s this kind of feedback that makes the entire process so rewarding for me…


The real thanks goes to YOU, Mr. Hill. Thank you for your support… and for taking the time to be so kind.

And thanks to YOU, my friend, for reading. <HANDSHAKE>



Drew Eric Whitman, D.R.S.
Direct Response Surgeon™

P.S. Click HERE to listen to a free audio excerpt of CA$HVERTISING.


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