How Lowe can you go?
This post is not about the fun Trinidadian dance–the limbo–that has you bending over backwards until your spine’s about to snap.
It’s about one of the worst ads I’ve seen in a long time.
Too bad, too, because this one’s for a store I really like: Lowe’s.
Now, before I tell you why it’s so bad, I’d like to get your take on it. Am I wrong? Is it really a GREAT ad? Or is it a spine-snappin’ version of getting really low, low, low with your ad-quality standards?
I’ll be back in another post with my AdAutopsy(tm). Let’s check your Ad I.Q. and see if you and I are on the same page.
Hey mon… fire up the calypso music and shoot me your comments!
Drew Eric Whitman
Direct Response Surgeon(tm)