Here’s the perfect example of how to create ads that satisfy executives egos, “Oh look how creative and hip we are!” at the expense of actually SELLING the product they claim to be advertising.
Notice how they SPEED through the car’s features at the end (almost as an afterthought) seemingly to placate their consciences regarding what good advertising SHOULD contain. “Er… I guess we better put in something about the car.”
Thanks to Matt of the Dog & Pony Show.
Drew Eric Whitman
Direct Response Surgeon(tm)