Don’t Step in the CRAPvertising: Study #2

Ready to Flush? Check out this beauty. (Click to enlarge)

You’ll learn 4 proven ways to ensure that prospects never call you.

These techniques are especially good if you’re a recluse or otherwise particularly anti-social.

Heck… who wants to bother with pesky patrons? Making change is such a pain, isn’t it?

Enough sarcasm. These good folks just never learned how to do it right. Worse still, the ad rep apparently knew no better.

If it were me, I would have said, “Hey Joe, you have a great product here… but this ad sucks moose hoof. Let me tell you what’s wrong with it, and let’s work to make it better.”

Crappy ads make me mad.

That’s because hard-working business people are trying desperately to put food on their table. Struggling in this crummy economy. And the people who should be looking out for them… the ones whose interests would be best served (the media reps who take their money) barely lift a finger to help them do better.

But it’s actually worse than that.

Most of the reps, themselves, don’t know the first thing about creating effective advertising.

It’s true! Most ad reps are simply sales people. Few give a damn after the contract is signed. And it’s completely counter-intuitive! If their advertisers do well, they’ll keep advertising.

OK… rant over. What do YOU think? Please share your comments with me, won’t you?

Success! <HANDSHAKE>

Drew Eric Whitman, D.R.S.
Direct Response Surgeon(tm)

 

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