Drew Announces New Book: “BrainScripts”

Dear Friend:

Do you know the secrets of creating ads, emails, websites, brochures, sales letters and flyers that create streams of new customers and drive your competition bonkers?


A few years ago I wrote the book CA$HVERTISING that teaches you exactly how to do this. Since its first printing, it has been published in 10 languages worldwide: French, Spanish, German, Italian, Chinese, Japanese, Korean, Arabic–and, just recently–Thai. The scores of wildly enthusiastic reviews on Amazon (5-star rating with 110 reviews) make all the hard work worthwhile. Looking at other books on the topic, few have earned such powerfully glowing reviews. I’m truly thankful for every one.


Now I’m thrilled to announce a brand new book I recently finished writing: BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning Customers and Smashing Sales Records. 

BrainScripts picks up where CA$HVERTISING left off. I began CA$HVERTISING with a brief explanation of the foundational principles of consumer psychology, and then in the remaining pages–the majority of the book–teaching principles of advertising psychology to help you boost the power of your ads, brochures, emails, websites, sales letters and other ad media.

BrainScripts focuses on the 21 principles of consumer psychology and goes far deeper into each (since the entire book is dedicated to them)–and features a practical twist: dozens of actual scripts showing how to put the principles into action… how to speak them to others… and how to insert persuasion into every sales presentation. Whereas CA$HVERTISING focused on advertising, BrainScripts focuses on person-to-person sales.

I’m honored to be working with the professionals at McGraw-Hill–one of the largest and most successful publishers in the world. The book is in the first-round stage of editing and is now available for discounted pre-sales on Amazon and other online book sellers. It will appear in bookstores worldwide this October.

consulting-image-1With the upcoming release of BrainScripts, I’m booking seminars across the U.S. and teaching business owners how to use advertising and consumer psychology to boost sales, no matter what they sell. If you’re a member of an organization that could benefit from a rapid-fire 2-hour presentation like this, please CONTACT me and let’s discuss putting together an unforgettable event.

Fact is, I can’t successfully reach my goals without your support. So THANK YOU so much for your time and interest in my work. And, as always, if I can ever be of service to you, please don’t hesitate to ask, okay?

Sincerely <HANDSHAKE>
Drew Eric Whitman, D.R.S.
Direct Response Surgeon™




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