AD-AGENCY SECRET #26: Be Completely Off the Wall!

Many of the most effective ads seem to break all the “rules” of how ads should be constructed, but in reality they’re right on the money.

cheesecakeCrazy photos of your employees at work… offbeat headline such as, “HELP! Chef Harry Made Me Bake a Cheesecake So H-U-G-E, We Can’t Fit It Through the Door! B-I-G Slices are Just $1.99 Each Until 5PM Friday!”… grab people’s attention, while the folksy approach is both engaging and disarming.

These kinds of ads stand out from all the sterile promotions run by your competition, and bring a sense of fun to doing business with you. It also tells readers that you don’t take yourself too seriously, and that there are real people behind your ads.

Give it a try… but don’t forget the rules of putting a benefit and offer in your headline!

Drew Eric Whitman, D.R.S.
Direct Response Surgeon™

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