FAQ
Q: In a nutshell, what exactly is the CA$HVERTISING Crash Course?
It’s a fast-paced, crash course in creating effective advertising. Through a combination of colorful graphics, high-energy, dramatic speaking and fun interaction, your participants learn scores of easy-to-use ways to bolster their ad response and increase their business. Originally 90-minutes long, enthusiastic feedback indicated that participants wanted still more. Recent comments reveal strong interest in a full-day work shop program, now in development.
Q: How long is Drew’s program?
Drew has delivered smashingly successful seminars across the U.S. in a variety of lengths, including 90, 120 and 180 minutes… and he can do the same for your group. Need a shorter talk or a keynote to kick off an important meeting or big conference? Simply tell us what you need and Drew will create a powerful presentation that’s packed with practical content and his audience-acclaimed giant-screen graphics.
Q: I’ve noticed Drew’s “doctor” photo and white lab coat. Does this workshop have anything to do with surgery or medicine? Is this program for physicians?
No and no. (But good questions!) This program is for all businesses of all sizes that spend money to advertise their products and services. Drew’s doctor image simply represents his “emergency-room attitude” toward teaching people how to stop wasting thousands of dollars on dull and ineffective advertising.
Q: What kinds of advertising does Drew talk about? Newspaper? Radio? TV? Web?
For over 34 years, Drew has specialized in print advertising, therefore he focuses on creating effective advertising for the media that businesses use most: newspapers, brochures, sales letters (both online and off), web sites, emails, flyers, and similar media. However, Drew does not dictate the use of one medium over another. He supports the wise use of all media types, both print and broadcast. Drew teaches the psychology of advertising… the psychology that influences people to respond. He does not teach how to mathematically determine cost and budgets. Nor does he conjecture and hypothesize. He delivers only tested and proven practical techniques that your group can start using and benefiting from the very same day if they wish.
Q: What size audience is best for Drew’s presentations?
There’s no limit to the number of business people who can benefit from learning to create more effective advertising. Likewise, there’s no limit to the size of audience that Drew is comfortable addressing. Drew’s presentation is equally effective regardless of the number of participants in attendance. (You’ll quickly discover that Drew does not suffer from stage fright.)
Q: Does Drew sell products during or after his presentation?
After the training, participants are often motivated to learn more through self-study. Drew has several products that he may make available for either ordering or purchase immediately after his presentation. However, Drew’s #1 goal is to deliver effective training, not to sell products. Therefore, the entire time he’s on the platform is used only for training, never for pitching products.
Q: What kind of equipment and materials does Drew provide?
Everything from A to Z. Professional visuals and props, a ready-to-print event announcement flyer, customized press release, handout materials master copy, rating sheets, and more. You simply supply the room, and standard A/V set-up (LCD projector/screen/wireless mic) and Drew handles the rest, professionally and reliably.
Q: What times of day are best? May food be served during the presentation?
It’s up to you, however Drew recommends that if you schedule a breakfast, lunch, or dinner-time presentation, that his presentation begins after participants have eaten. The clanking of plates and a crunching of chips are terribly distracting. (And tend to make Drew hungry.)
Q: We’re a chamber of commerce. Does Drew compete with our attendees’ businesses?
Absolutely not! Drew is an advertising trainer, author and consultant. He solicits no advertising consulting, writing, designing or similar services to your members. In fact, the only sources he recommends are those within your organization. Drew’s sole job is to help your group’s members grow their businesses. Should members express interest in his services, he will first instruct them to avail themselves of the chamber’s member resources.
Q: How far in advance should we book Drew?
Drew gives only a limited number of live trainings per year, therefore you’ll want to book as soon as possible for the greatest availability. If you plan on promoting your event, allow yourself no less than 10 weeks to do so, for best results.
Q: How much deposit is required to reserve the date?
The industry standard deposit is 50%. This is payable upon finalization of Drew’s Speaking Agreement and takes your date off the market. Should you need to cancel, the agreement allows you to reschedule.
